Terms of Service
These Terms of Service ("Terms") govern your access to and use of Ariyel, a customer relationship management platform operated by Educo LLC ("Educo," "Company," "we," "us," or "our"), together with ariyel.com, app.ariyel.io, and related services (collectively, the "Services").
Other products operated by Educo are governed by their own terms. These Terms govern Ariyel only.
By accessing or using the Services, creating an account, purchasing a subscription, or otherwise interacting with the Services, you acknowledge that you have read, understood, and agree to be bound by these Terms and the Ariyel Privacy Policy, which is incorporated by reference.
If you do not agree to these Terms, you must not access or use the Services.
Educo may modify these Terms. Where a modification materially affects your rights or the handling of Customer Data, Educo will provide notice before the change takes effect. Continued use following the effective date constitutes acceptance.
1. Definitions
"Customer" means the organization that has subscribed to the Services. Where an individual subscribes on their own behalf, that individual is the Customer.
"User," "you," or "your" means any individual authorized by a Customer to access the Services, or any individual accessing the Services.
"Customer Data" means all information a Customer or its Users enter into, upload to, or generate within a workspace, including contact and company records, deal records, notes, tasks, files, custom fields, and communications logged against those records.
"Google User Data" means information obtained from a User's Google account where that User has connected it to the Services.
"Account Data" means information about a Customer and its Users required to operate the Services, including names, email addresses, authentication credentials, roles, subscription details, and billing information.
"Service Data" means technical and operational information generated by the Services, including logs, performance metrics, error reports, and aggregate usage statistics.
2. Eligibility and accounts
You must be at least eighteen (18) years of age and capable of forming a binding contract. If you access the Services on behalf of an organization, you represent that you have authority to bind that organization to these Terms.
Customers are responsible for the acts and omissions of their Users, for the accuracy of account information, and for maintaining the confidentiality of credentials. You agree to notify Educo promptly of any unauthorized access.
Educo may suspend or terminate accounts that violate these Terms or that present security, legal, or operational risk to the Services.
3. The Services
Ariyel is a software platform for managing contacts, companies, deals, tasks, notes, and related business records, together with optional integrations including email and calendar connections.
Educo provides the platform. Educo does not control, supervise, or take responsibility for how a Customer uses it, what records a Customer stores, or what business decisions a Customer makes.
4. Customer Data — ownership and use
As between the parties, Customer Data belongs to the Customer. Educo claims no ownership interest in it.
Educo processes Customer Data solely to provide, maintain, secure, and support the Services, and solely in accordance with the Customer's instructions and these Terms. Educo acts as a processor with respect to Customer Data; the Customer is the controller.
Educo will not:
- (a) sell, rent, license, or transfer Customer Data to any third party;
- (b) use Customer Data for advertising or marketing purposes;
- (c) use Customer Data to train, develop, or improve artificial intelligence or machine learning models;
- (d) pledge, securitize, or otherwise treat Customer Data as a financial asset;
- (e) access Customer Data except as necessary to provide support requested by the Customer, to maintain the security and integrity of the Services, or where required by law.
The Customer grants Educo a limited, non-exclusive, worldwide, royalty-free license to host, store, transmit, display, and process Customer Data solely for the purposes set out in this section. This license terminates when the Customer Data is deleted.
Educo may generate aggregated and de-identified Service Data reflecting platform performance and usage patterns, and may use it to operate, secure, and improve the Services. Such data is created so that no individual and no Customer can reasonably be identified, and is not offered, licensed, or sold as a data product.
5. Google User Data
Where a User connects a Google account, Educo accesses that account only within the authorizations granted, and only to provide the features described in the Privacy Policy.
Ariyel's use and transfer of information received from Google APIs to any other application adheres to the Google API Services User Data Policy, including the Limited Use requirements.
Specifically, Educo does not sell or transfer Google User Data to third parties except as necessary to provide or improve user-facing features, to comply with law, or as part of a merger or acquisition with notice to affected users; does not use Google User Data for advertising of any kind; does not use Google User Data to train or improve generalized artificial intelligence or machine learning models; and does not permit humans to read Google User Data except with the User's affirmative consent for specific messages, for security and abuse investigation, where required by law, or where the data is aggregated and anonymized.
Educo does not store the contents of email messages. Message content is retrieved only when a User opens a specific message and is not retained.
A User may disconnect a Google account at any time. On disconnection, Educo revokes its authorization with Google and deletes all associated Google User Data.
The provisions of this section govern in the event of any conflict with any other provision of these Terms.
6. User-submitted content
You represent and warrant that you have all necessary rights and permissions to submit any content you provide to the Services, and that its submission and processing does not infringe intellectual property rights, breach confidentiality obligations, violate privacy laws, or contravene any contract binding on you.
Educo does not review, monitor, or verify content submitted to the Services and has no obligation to do so. Educo may remove or restrict content that violates these Terms or that exposes Educo to legal risk.
Content submitted to the Services is Customer Data and is governed by Section 4. Educo acquires no license to it beyond what Section 4 provides.
7. Acceptable use
You may not use the Services to store, transmit, or process content that is unlawful, infringing, defamatory, or harmful, including material involving the sexual exploitation of minors, human trafficking, non-consensual intimate imagery, malicious software, or fraud.
You may not reverse engineer, decompile, scrape, or attempt to derive the source code, architecture, or algorithms of the Services; use automated tools to extract data from the Services except through documented interfaces; share credentials or circumvent subscription controls; interfere with the security, stability, or availability of the Services; or use the Services to build a competing product.
You may not use the Services to send unlawful, unsolicited, or deceptive communications. Where the Services send email on your behalf, you are responsible for compliance with applicable law including the CAN-SPAM Act and equivalent legislation, and with the terms of any email provider you connect.
Educo may investigate suspected violations and may suspend or terminate access where a violation is found or where continued access presents material risk.
8. Third-party services and integrations
The Services may integrate with third-party platforms, including Google, Microsoft, and email delivery providers. Those platforms operate independently of Educo. Educo does not control their availability, functionality, pricing, or policies, and is not responsible for their acts or omissions.
Where an integration requires credentials or authorization tokens, Educo stores them in encrypted form and uses them only to provide the functionality you have requested. You may revoke any integration at any time.
You are responsible for ensuring your use of any integrated platform complies with that platform's terms. Educo may modify, suspend, or discontinue an integration in response to changes in a provider's API, policies, or availability.
9. Subscriptions, fees, and billing
Access to the Services requires a subscription. By subscribing, you authorize Educo and its payment processors to charge your payment method for all applicable fees on a recurring basis until cancelled.
Subscriptions renew automatically at the then-current price unless cancelled before the end of the current billing period. Educo may change pricing on notice, effective at the next renewal.
You are responsible for maintaining valid payment information. Where payment fails, Educo may suspend access until payment is resolved.
Cancellation stops future billing. It does not entitle you to a refund of fees already paid for the current period, except as set out in Section 10.
Fees are exclusive of taxes, which are your responsibility.
10. Refunds
Subscription fees are non-refundable except where required by applicable law or expressly stated at the time of purchase.
Where Educo terminates a subscription other than for breach of these Terms, Educo will refund fees covering the unused remainder of the then-current billing period.
Initiating a chargeback without first contacting Educo to seek resolution is a breach of these Terms and may result in suspension. Educo may contest chargebacks and recover associated costs.
11. Termination and data export
Either party may terminate a subscription at the end of any billing period. Educo may suspend or terminate immediately for material breach, non-payment, unlawful use, or conduct that creates material risk to the Services or their users.
For thirty (30) days following termination, the Customer may export its Customer Data through the export functionality provided in the Services. After that period, Educo will delete Customer Data in the ordinary course, except where retention is required by law.
Educo will delete or return Customer Data on written request, subject to legal retention obligations.
Sections 4, 5, 12, 13, 14, 15, 16, and 18 through 22 survive termination.
12. Intellectual property
The Services, including all software, interfaces, designs, documentation, and underlying technology, are the property of Educo and its licensors and are protected by intellectual property law.
Subject to these Terms and payment of applicable fees, Educo grants the Customer a limited, non-exclusive, non-transferable, revocable license to access and use the Services for its internal business purposes.
Nothing in these Terms transfers ownership of the Services to any Customer, and nothing transfers ownership of Customer Data to Educo.
If you provide feedback or suggestions about the Services, Educo may use them without restriction or obligation. Feedback does not include Customer Data.
13. Publicity
Educo will not use a Customer's name, logo, or any statement about the Services in marketing materials without that Customer's prior written consent. Consent may be withdrawn on written request, and Educo will cease further use within a commercially reasonable period.
This section does not apply where a Customer has separately consented in writing to Educo's use of its name, logo, or statements, in which case the terms of that written consent apply.
14. Service availability and modifications
Educo will use commercially reasonable efforts to keep the Services available, but does not guarantee uninterrupted access. Availability may be affected by maintenance, third-party infrastructure, connectivity, or events outside Educo's control.
Educo may add, modify, or remove features. Where a change materially reduces core functionality the Customer relies upon, Educo will provide reasonable advance notice.
15. Security
Educo uses commercially reasonable efforts to maintain administrative, technical, and organizational safeguards designed to protect the Services and the information within them. Educo may modify its security measures from time to time, provided it does not materially reduce their overall protective effect.
No system, and no method of electronic transmission or storage, can be guaranteed to be completely secure. Educo does not warrant that the Services will be free from unauthorized access or intrusion, and Educo's obligation under this section is one of reasonable effort rather than a guarantee of any outcome or of any specific control. Customers are responsible for the security of their own devices, networks, credentials, and user permissions.
Educo will notify affected Customers without undue delay upon becoming aware of a security incident materially affecting their Customer Data, and will provide information reasonably necessary for the Customer to meet its own notification obligations.
16. No professional advice
The Services provide software tools. Nothing within the Services constitutes legal, financial, tax, accounting, or other professional advice. You are responsible for obtaining professional advice appropriate to your circumstances and for your own compliance with laws applicable to your business.
17. Disclaimer of warranties
Except as expressly stated in these Terms, the Services are provided "as is" and "as available." To the fullest extent permitted by law, Educo disclaims all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.
18. Indemnification
You agree to indemnify, defend, and hold harmless Educo and its affiliates, officers, directors, employees, agents, and service providers (the "Educo Parties") from any claims, damages, liabilities, costs, and expenses, including reasonable attorneys' fees, arising from: (a) Customer Data or other content you submit; (b) your violation of these Terms; (c) your violation of applicable law; (d) your use of a third-party integration; or (e) unauthorized use of your account arising from your failure to safeguard credentials.
Educo may assume exclusive control of the defense of any indemnified matter, in which case you agree to cooperate. You may not settle any claim imposing liability on Educo without Educo's written consent.
19. Limitation of liability
To the fullest extent permitted by law, the Educo Parties shall not be liable for indirect, incidental, consequential, special, exemplary, or punitive damages, including lost profits, lost revenue, lost business opportunity, loss of goodwill, or loss of data, arising out of or related to the Services, even if advised of the possibility of such damages.
The total aggregate liability of the Educo Parties for all claims arising out of or related to these Terms or the Services shall not exceed the greater of (i) the amount paid by the Customer to Educo for the Services in the twelve (12) months preceding the event giving rise to the claim, or (ii) one thousand U.S. dollars (USD $1,000).
These limitations apply regardless of the form of action and even if a limited remedy fails of its essential purpose. Certain jurisdictions do not permit these exclusions, in which case liability is limited to the maximum extent permitted.
Nothing in this section limits liability for fraud, willful misconduct, or any liability that cannot be limited under applicable law.
20. Dispute resolution; arbitration; class action waiver
You and Educo agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Services ("Disputes") shall be resolved exclusively through binding arbitration on an individual basis rather than in court, except as expressly provided below. This agreement is governed by the Federal Arbitration Act.
Before initiating arbitration, the party asserting a Dispute must give written notice describing the dispute and the relief sought, and the parties shall attempt to resolve it informally for thirty (30) days.
Arbitration shall be administered by the American Arbitration Association under its applicable rules, and shall take place in Denver, Colorado. The arbitrator has exclusive authority to resolve any Dispute, including questions of the formation, applicability, or enforceability of this agreement.
Class Action Waiver. Arbitration shall be conducted solely on an individual basis. You and Educo waive any right to participate in a class action, class arbitration, collective action, or representative proceeding. The arbitrator may not consolidate claims or preside over any representative proceeding. This waiver is an essential element of this agreement.
Jury Trial Waiver. To the extent any Dispute proceeds in court, you and Educo knowingly and voluntarily waive any right to trial by jury.
Mass Arbitration. Where twenty-five (25) or more similar claims are asserted by the same or coordinated counsel, the parties agree such claims shall be treated as a coordinated mass arbitration, and the provider may establish staged or bellwether procedures to ensure fair and efficient resolution.
Exceptions. Either party may bring an individual claim in small claims court if it qualifies. Educo may seek injunctive relief in court to address unauthorized use of the Services, infringement of intellectual property, or other conduct causing immediate and irreparable harm.
Opt-Out. You may opt out of this arbitration agreement by written notice to hello@ariyel.io within thirty (30) days of first accepting these Terms, including your name, account email, and a clear statement that you wish to opt out. Opting out does not affect the remaining provisions. This opt-out does not apply to Customers who have agreed to arbitration under a separate written agreement with Educo.
Severability. If any portion of this section is held unenforceable, that portion shall be severed, except that if the class action waiver is held unenforceable, this entire arbitration agreement shall be null and void.
21. Governing law
These Terms are governed by the laws of the State of Colorado, without regard to conflict-of-law principles. Except where subject to arbitration under Section 20, any action arising under these Terms shall be brought exclusively in the state or federal courts located in Colorado, and the parties consent to that jurisdiction and venue.
22. General
Assignment. You may not assign these Terms without Educo's written consent. Educo may assign these Terms in connection with a merger, acquisition, or sale of assets, provided the assignee assumes Educo's obligations, including those governing Customer Data and Google User Data.
Force Majeure. Neither party is liable for failure or delay caused by events beyond its reasonable control.
Severability. If any provision is held invalid or unenforceable, the remainder continues in effect and the provision is modified to the minimum extent necessary to make it enforceable.
Waiver. Failure to enforce any provision is not a waiver of it.
Entire Agreement. These Terms, together with the Privacy Policy, constitute the entire agreement between you and Educo regarding the Services and supersede all prior agreements on the subject. Where a Customer has entered into a separate written agreement with Educo governing its use of the Services, that agreement controls over these Terms to the extent of any conflict, except with respect to Section 5 (Google User Data), which governs in all cases.
Electronic Communications. You consent to receive service-related communications electronically, including account notices, security notices, and billing notices. Marketing communications are sent only where permitted by law, and every marketing communication includes a means of unsubscribing.
23. Contact
Educo LLC
3930 Blake Street
Denver, CO 80205
Email: hello@ariyel.io