Close rate calculator

Close rate is the share of sales calls held that turn into paying clients: closes ÷ calls held × 100. This calculator also gives you the two rates in front of it, booking rate (booked calls ÷ leads) and show rate (calls held ÷ booked calls), plus revenue per lead and what a higher show rate would be worth in revenue. Enter one period's numbers below. Nothing you type leaves your browser.

The calculator

How the calculator works

Every result is a ratio between two counts from the same period. These are the exact formulas the widget uses.

What a higher show rate is worth. You enter a gain in percentage points (X). The widget assumes your close rate and deal value stay the same:

1. New show rate = current show rate + X ÷ 100, capped at 100%.
2. Extra calls held = booked calls × (new show rate − current show rate).
3. Extra clients = extra calls held × current close rate.
4. Extra revenue per period = extra clients × average deal value.
5. Extra revenue per year = extra revenue per period × 12 (month), 4 (quarter) or 1 (year).

Input rules: leads, booked calls, shows and closes must be whole numbers, 0 or more, and each must be no larger than the one before it (closes ≤ shows ≤ booked ≤ leads). Deal value must be 0 or more. The show-rate gain must be between 0 and 100 points. If any rule fails, the field is marked and every result shows "-" until it's fixed.

Worked example (the default numbers): 200 leads, 60 booked calls, 42 shows, 12 closes at $3,000 each. Booking rate is 60 ÷ 200 = 30.0%. Show rate is 42 ÷ 60 = 70.0%. Close rate is 12 ÷ 42 = 28.6%. Revenue is 12 × $3,000 = $36,000, so each lead is worth $36,000 ÷ 200 = $180. A 10-point show-rate gain (70% to 80%) means 6 more calls held, about 1.7 more clients, and about $5,143 more revenue a month, or about $61,714 a year at that pace. These are example inputs, not benchmarks.

Which rate to fix first

Your lead-to-client rate is booking rate × show rate × close rate, so a gain at any stage multiplies through. Look for the stage with the most room and the cheapest fix:

• Low booking rate: leads aren't reaching a call. Usually a speed-to-lead or follow-up problem. Check how fast new leads get a first reply, and whether follow-up stops after one or two tries. See our lead follow-up strategy.
• Low show rate: people book and don't turn up. Usually a confirmation and reminder problem, or too long a gap between booking and the call. A confirmation, a reminder the day before, and a short "here's what we'll cover" message are the usual first fixes.
• Low close rate: calls happen but don't convert. Usually a qualification or offer problem, not a closing-technique problem. Check whether the people reaching the call can afford and need what you sell.

About benchmarks: we don't publish "good" close or show rates. The figures quoted online vary widely and rarely say how they were measured. Your own last quarter is the most useful benchmark: run this calculator on it, then again next quarter.

Define your numbers before you compare them

Close rates only compare if they're counted the same way every time. Write these down once:

• What counts as a lead: every inquiry, or only ones that match your ideal client?
• What counts as a show: a call that started, or one that ran long enough to qualify?
• What counts as a close: signed agreement, or first payment received?
• Which period a deal belongs to: the month the lead came in, or the month it closed? Pick one. Mixing them makes rates jump around.

Track these rates in Ariyel instead of a spreadsheet

Ariyel is a CRM and operating system for service businesses, implemented for you by Ariyel's team. Each number in this calculator maps to something it already tracks:

• Your pipeline stages hold the counts. For example: Booked call, No show, Call completed, Closed won, Closed lost.
• A Funnel block in Reports shows the count and conversion between stages from live deal data, so these rates update without anyone exporting anything.
• Workflows handle the show-rate fixes. When a deal moves to your Booked call stage, a workflow can send a confirmation text through Quo, create a reminder task for the closer, and enroll the lead in a short email sequence.

Ariyel's team sets up your stages, reports and workflows during implementation. See how Ariyel is implemented and Ariyel pricing.

FAQ

How do you calculate close rate? Divide the number of new clients by the number of sales calls held in the same period, then multiply by 100. 12 clients from 42 calls held is a 28.6% close rate.

Should close rate be calculated from leads or from calls? Both are useful, but they answer different questions. Closes ÷ calls held (close rate) measures your sales conversation. Closes ÷ leads (lead-to-client rate) measures your whole funnel. This calculator shows both.

What is a show rate? The share of booked sales calls that actually happen: calls held ÷ calls booked × 100. 42 calls held from 60 booked is a 70% show rate.

How do I calculate revenue per lead? Multiply closes by average deal value, then divide by leads. It tells you the most you can spend to get a lead and still break even on the first contract.

Why does a small show-rate gain matter so much? Because every extra call held converts at your normal close rate, and it costs no extra leads. The calculator assumes your close rate stays the same for those extra calls; if the people who didn't show were weaker leads, the real gain will be smaller.

Is my data stored? No. The calculator runs in your browser and sends nothing anywhere.